Selling Process

Your most important decision when selling your home is the selection of the agent you choose to represent you.

Our job is to support you in selling your home with the best possible terms, and to aid you through the entire process. We’ll explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

As your Brokerage we are:

• Aware of the complicated local and state requirements affecting your transaction
• Effective in multi-party, face-to-face negotiations
• Highly trained, with access to programs for continued learning and additional certifications
• Resourceful in attracting the largest possible pool of potential buyers
• Knowledgeable in the technology resources that facilitate the transaction
• Assisted by a fully-staffed marketing department
• Supported by professional legal counsel

In order to sell your property quickly and on with the best possible terms, it’s necessary to prepare your property for the market. This process includes:

• Deciding when to put your property on the market
• Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell
• Estimating probable net proceeds
• Advising you on how to make your property more appealing to potential buyers

• Ordering a “FOR SALE” sign to be placed prominently on your property
• Installing a lock box to make it easy for agents to show your property
• Submitting your property to the regional Multiple Listing Service (MLS) for immediate exposure to the real estate community
• Arranging Realtor®’s in the area to tour the property
• Developing a flyer/brochure highlighting the features and benefits of your property
• Promoting your property at the appropriate Association(s) of Realtors’® for maximum exposure to other cooperating agents
• Holding open houses when appropriate
• Contacting your neighbors to promote the property
• Advertising your property on our regular office schedule meetings
• Featuring your property on the Internet, Realtor.com, Social Media, 100+ websites
• Asking clients and colleagues if they know of possible buyers

You’ll appreciate having a strong group of advocates on your side during the transaction!

We’ll immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, we’ll leverage their experience and skills to advocate your interests:

• Reviewing the contract and obligations before you sign
• Explaining how contingencies and release clauses work
• Protecting you from signing a “blank check” for unknown problems or repairs
• Defining legal disclosure requirements
• Orchestrate the offer process for “back-up” offers, if necessary
• Throughout the negotiation, I’ll provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

Once an offer is accepted, we’ll manage all the details to make the process as stress-free and efficient as possible:

• Staying in contact with the buyer’s agent to ensure a smooth escrow
• Following up on the progress of the buyer’s loan
• Monitoring all contingency removal deadlines
• Assisting you if a conflict with the buyer arises

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, we’ll deliver the closing check to you and the keys to the new owner. Ultimately, we’re a valuable source of helpful tips for planning and coordinating your move.